b'AI + HUMANITYCONTINUOUS LEARNINGPersonalization at ScaleMacKenzie Roebuck-WalshPrincipal Sales Executive I IntentHQ and AI Martech Intrapreneurship Academy Course Facilitator I Syndeo InstituteMacKenzie Roebuck-Walsh is Principal Sales Executive for IntentHQ and AI Martech, an Adtech company ranking as one of Europes top 1,000 fastest growing companies and a top employer for Women in Technology. With apassion for connecting people and encouraging ideas, she developed the Human Innovation in an AI World course, which she leads at Syndeo Institutes Intrapreneurship Academy.PLAY VIDEO PLAY VIDEOPrivacy-Enabling Technologies inAI and Behavioral Insights Customer Service in MarketingUnderstand the importance of privacy-enabling tech- Explore how AI is revolutionizing marketing by leverag-nologies to unlock valuable customer data to enhanceing behavioral data to personalize CX. Learn about the customer service. Learn about the need to prioritizesignificance of first-party and zero-party data, the role customer trust and data protection as the industryof Edge AI in preserving privacy, and how age predic-integrates AI. tions can offer valuable insights. IMPACT IN ACTIONEmpowering Business UsersPLAY VIDEOCHALLENGEService providers must keep pace with technological advancements, delivering innovative services to enhance customer and employee experiences while optimizing operational costs. Amdocs, a global leader in software and services for communications, media, and financial services, SOLUTION offers comprehensive Business Support Systems (BSS), Operational Support Systems (OSS) , and Amdocs develops technology embedded with AI/machineNetwork solutions. These solutions streamline learning capabilities to empower providers to deliveroperations, enhance customer experiences, and efficient, cost-effective solutions. Amdocs cloud-nativedrive business growth from digital, sales, care, Catalog provides AI-driven insights, recommendations,fulfillment, and monetization. and workflows, ensuring highly optimized, compelling offerings. It can work stand-alone and be integrated withAMDOCS.COMother catalogs and systems, enabling a faster competitive advantage while lowering operation costs.2024 Intrapreneurship & Innovation Report9'