Zenita has a deep passion for technology and has over three decades in the cable industry with Jerrold/General Instrument, Motorola, ARRIS (now Commscope), Vice President of marketing and business development at the Society of Cable Telecommunications Engineers (SCTE®), a subsidiary of CableLabs®.and most recently as Chief Marketing Officer at Segra, one of the nation’s largest fiber network companies that provides best in class broadband and security solutions Nationwide. Zenita also served in a dual capacity recently as interim Chief Revenue Officer at Segra. Zenita currently serves as Chief Marketing Officer responsible for sales and marketing at Point Broadband.
Zenita is an award-winning community and industry relations activist supporting education, arts, science, technology and math (STEM/STEAM) initiatives, healthcare, diversity and inclusion programs in the cable industry. In her spare time, Zenita puts her expert marketing and relationship building skills to work with several organizations including the National Academy of Television Arts & Sciences as a committee member with the Technology and Engineering Committee, Women in Cable Telecommunications Greater Philadelphia as Executive Champion, Advisory Committee Member of the Syndeo Institute at the Cable Center, Inner Explorer, and also serves on the board of the Blind Institute of Technology and the Cable TV Pioneers. She previously served on the boards of the Montgomery County PA chapter of Big Brothers Big Sisters, the Greater Philadelphia & South Jersey chapter of Girls Inc, Beachglow: Concerts for Charity, Inc., Christians in Communications and One Diverse Industry.
In 2014, Zenita was inducted into the Cable TV Pioneers. WICT Greater Philadelphia honored Zenita with the 2015 Inspire Award. Zenita has been recognized multiple years since 2016 as one of Cablefax Most Powerful Women in Cable and Most Influential Minorities in Cable multiple years since 2014.
In 2019 Zenita was recognized as SCTE/WICT Woman in Technology, an annual award that lauds the achievements of one woman who demonstrates outstanding professional achievement and significantly contributes to the advancement of the cable telecommunications industry. Also that year she was recognized by WICT as a Woman to Watch in Technology, and one of the top 50 marketers in the world by Marketo, an Adobe Company as part of the #Fearless50, driving bold, fearless marketing and digital transformation.
In 2020 Zenita was recognized by Cablefax as a Diversity Trailblazer. In 2021, Zenita’s team at SCTE was recognized by Cablefax as the 2021 First place winner for best Online Event, and third place winner for Best Media Relations to raise visibility of the SCTE brand. Zenita was recognized in the Profiles in Diversity Journal as one of 2023’s Women Worth Watching® in Leadership and an Industry Leader Top Women in Media by Cynopsis. Most recently, in 2024 Zenita was recognized by CIO Look as one of the Top 10 Women Leading the MarTech Revolution and Hall of Fame honoree by One Diverse Industry.
