Patricia (Pat) Kehoe is the Founder and President of PK Network, a New York City based full-service, woman-owned, advertising, marketing, and public relations firm that provides big agency solutions with the accessibility, speed, flexibility, and affordability of a boutique.
Growing up in Garden City, Long Island, the eldest of five children, Pat aspired to a career in theater, not marketing and advertising. After graduating from Loyola University, Chicago, the closest she got to a stage was landing a job at NBC in the Page Division, distributing tickets for their live television shows. She soon realized television was an exciting alternative, but moving up the ladder required risk. So, she pitched a job in the new world of cable television at the Entertainment Channel. Fortunately, when the Entertainment Channel repositioned to Arts & Entertainment, she was tapped as their first Director of Marketing.
Just as the cable television industry blossomed in the 1980’s, so did Pat, seizing every opportunity to gain experience and do more, working at CCI, a national cable trade association, and then joining the team that launched Viewer’s Choice at Showtime. From there she was recruited to Lifetime Network as Vice President of Advertising Sales Promotion. When Los Angeles-based start-up, The Fashion Channel, offered her three million dollars to establish a New York based Advertising and Marketing Agency for them, she jumped at the chance. The account eventually became the basis for PK Network (PK).
Fast forward 35 years, and that big career risk launching her own start-up, PK Network, has paid off. It has become the go-to agency for branding, launching, and repositioning products and services in cable television and new media sectors. Her agency has marketed many entertainment and sports milestones, from the highly lauded 25th Anniversary Gala at the Met, to ESPN’s College Football, and NFL Sunday Ticket. Pat’s agency expanded its sports roster as the agency of record for the New York Cosmos professional soccer team, created the corporate ID package, including kit and stadium signage for Italy’s Series A soccer team, ACF Fiorentina, and successfully promoted other sports networks and events.
Over the years, PK has supported start-up and distribution for companies like Food Network,
A & E, and Playboy TV, and top 10 media brands like PolyGram. She led the agency into the 21st Century with services for broadband, AI and technology providers, including Mediacom Communications.
Pat believes in paying back. She has served on numerous non-profit boards and has provided pro-bono services for Parkinson’s Disease Foundation, People’s Music School of Chicago, New York Cares, and Cable TV Pioneers, among others. She is also a mentor and coach serving on the New York Institute of Technology’s advisory board, as well as having served as an adjunct professor at City College of New York.
Pat’s success and commitment to her team, clients, and young career-seekers has resulted in numerous creative and leadership awards, including a Telly, SIAA, Mark and Summit Awards, and recognition as one of cable television’s Most Powerful Women by Cablefax Magazine, Best Creative Agency by Corporate Vision, and Most influential Woman by Irish Voice and Irish American Magazine. Pat holds a master’s degree from the New York Institute of Technology. She lives in New York City and escapes to her Connecticut home when possible.
